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The internet has covered the world and technological advancements and innovations occur daily. With this rapid progress, the way of living has changed. Now you will find robots, high-tech computers, artificial intelligence and more. One of the recent advancements is searching by using your voice.
It is one of the prominent features used in the AI field. Voice search can be used to ask questions rather than type in a search query and look up the results. The devices are built with voice recorders which record the questions and answer them accordingly. Nearly 70% of people use voice queries to browse the internet. It has made it easy to browse the internet.
As more and more people are using voice queries it has become important to Implement Search Engine Optimisation to rank higher in Google search results. Optimising for voice queries requires the use of different techniques. Nearly 40% of adults and 43% of teens use voice search and the percentage of users is increasing. Therefore implementing optimisation techniques is a must to reach the customers.
Optimising for voice queries
To boost your website’s rankings you need to first find the words that searchers used in their query. When users use their voice to search for what they want they use sentences and words that are short and to the point.
For example, the users will use questions like ‘Best digital marketing agency near me’ or “Best digital marketing agencies in 2021’. The relevant websites that use the exact keywords will be displayed.
When you optimise for voice queries you need to take the basic words that are used in the query rather than complex ones. Voice queries use the basic terms and sentences and you need to consider this for SEO if you want to rank at the top of search results.
Future of voice queries
Just by asking the right question you can get accurate results that you need; this makes voice queries unique and efficient. The popular devices that take voice queries are Alexa by Amazon, Siri by Apple, Cortana by Microsoft and OK Google by Google. Alexa uses independent technology whereas the other three are designed for desktops, speakers and mobiles. These are prominent ones that are being used by millions of users worldwide.
Many organisations and businesses are implementing the option of voice query into their websites. This is due to its user experience and efficiency and to attract more customers. However, they will have to optimise their website for voice queries to rank higher. The optimisation for voice queries will require that you consider the type of words and sentences used. The sentences are short and the words used are more common.
Now shopping based on voice queries is expected to grow to $40 billion in the next two years. Many organisations and businesses have decided to provide voice queries to options to their users. Around 70%-80% of the companies are aiming to provide voice query options to their users. Therefore optimising for voice queries is a must for the future.